Moved all the manufacturing tools, and electronics testing facility and took all Fisher Engineers to Texas..then you are correct..They just bought the trademark name and are tooling their own detectors....Yes they are Fishers..but only by sake of name. Now is that good or bad...only time will tell that.Me personally I have noticed a big similarity in the new Fishers machines to the old Bounty Hunter machines...Including the style, looks and the sounds..Even the advertising "Coins up to 15".never saw that with anyone but Bounty Hunter machines..............Kinda deceptive too..Yes it may reach up to 15"..but I think that might be a Silver dollar size coin, or at least a half.. But just about everyone thinks wow 15" coins on all of them.Then when you only find dimes at 5 6 Inches your disappointed. It appears they also have not changed FT market practice...Cabala's had the F70 first..Mass market. Retail is their niche..always has been.
Now I am not knocking their practices..If they sell more, they can spend more....And they can work on better detectors..and newer designs. Question is will they strive for better detectors, or better mass appeal........Word is the president of company likes metal detectors..but a good president is worried more about profit and loss..( he should be)..........than having the best detector on the market.....We are a limited few in the big scheme of detecting..If you do not belong to a club, how many other detectists do you know??............Not many..So their objective is sell to the first timer..To parents of kids who may ,or may not become avid hunters...and sell them in retail outlets where mass numbers of people will buy a detector for vacations, or impulse purchases.. Original Fisher, Whites, Garrett, and others like George Payne( Bounty Hunter) were in the hobby first..and designed detectors to fit their needs..They were designed for better finds.........They also started small..many in their Garages......encouraged local hunters to be dealers and set up their sales net work like that...Not these guys. Not even Minelab does it any more.........They have moved on to different sales tactics.........No more local distributors.Have to be big sales to be competitive. Look at Whites, no really new detectors for a very long time..Why..Simple COST..and lots of it for development and marketing a new machine..So they refine what they have...add coils and hope for the best...........Same as any other company no matter what the product...So yes the names the same, but the product has changed...........I hope they all sell tons..so money is available for new products, and at prices you can afford...But do not expect the old school type of products or marketing..cause it just isn't going to happen..Profit or else..it's gone.
Now I am not knocking their practices..If they sell more, they can spend more....And they can work on better detectors..and newer designs. Question is will they strive for better detectors, or better mass appeal........Word is the president of company likes metal detectors..but a good president is worried more about profit and loss..( he should be)..........than having the best detector on the market.....We are a limited few in the big scheme of detecting..If you do not belong to a club, how many other detectists do you know??............Not many..So their objective is sell to the first timer..To parents of kids who may ,or may not become avid hunters...and sell them in retail outlets where mass numbers of people will buy a detector for vacations, or impulse purchases.. Original Fisher, Whites, Garrett, and others like George Payne( Bounty Hunter) were in the hobby first..and designed detectors to fit their needs..They were designed for better finds.........They also started small..many in their Garages......encouraged local hunters to be dealers and set up their sales net work like that...Not these guys. Not even Minelab does it any more.........They have moved on to different sales tactics.........No more local distributors.Have to be big sales to be competitive. Look at Whites, no really new detectors for a very long time..Why..Simple COST..and lots of it for development and marketing a new machine..So they refine what they have...add coils and hope for the best...........Same as any other company no matter what the product...So yes the names the same, but the product has changed...........I hope they all sell tons..so money is available for new products, and at prices you can afford...But do not expect the old school type of products or marketing..cause it just isn't going to happen..Profit or else..it's gone.