It wasn't a matter of what would happen with White's name, or question of who might acquire White's. That's already been handled. What's left at White's they are trying to sell off on their website, just a lot of the bigger equipment used for making metal detectors. All we really know is someone has acquired some patent and the important smart-parts of the company, and now the question is what is going to be done with it.
The industry is just a little confusing in a way. You had the two brothers who had two detector companies, one called Nokta and the other Makro. One bought the other out of and they merged the two names. Here in the US three decades ago a company bought out Teknetics and Bounty Hunter, but only handled the mass-market Bounty Hunter line. And then they had the teknetics brand name and they started making new detectors under that label, plus they acquired Fisher when they were going out of business, and so now we have the parent company First Texas products or FTP, who makes three different brands.
So I wonder, are we going to have a Garrett / White's detector business, or will it be to fold and they will function with both business names under different facilities, where are they simply going to maintain they're well-known Garrett brand name, and simply incorporate new design Technologies in products under the Garrett name and simply disassociate the brand name of White's?
Personally, I think it would kind of Muddy the waters if they were to try and make both separate brands and Market them. I'd be concerned that it could be a negative reflection between one brand and the other. I'm glad that they have acquired the patents and important design and Technical information that can be useful to them, but I think they need to just have the engineering to take advantage of the new acquired material and go forward to bring the industry some newly designed and promotable Garrett Metal Detectors. That's really what they have needed, and I hope in the future we'll see the merge of a blend of Technologies from Garrett.
That's just how I see it, they acquired all that there was left worth acquiring that had value, so let's just appreciate them having the new material but let the White's brand name go ahead and fade into the sunset.
Monte
The industry is just a little confusing in a way. You had the two brothers who had two detector companies, one called Nokta and the other Makro. One bought the other out of and they merged the two names. Here in the US three decades ago a company bought out Teknetics and Bounty Hunter, but only handled the mass-market Bounty Hunter line. And then they had the teknetics brand name and they started making new detectors under that label, plus they acquired Fisher when they were going out of business, and so now we have the parent company First Texas products or FTP, who makes three different brands.
So I wonder, are we going to have a Garrett / White's detector business, or will it be to fold and they will function with both business names under different facilities, where are they simply going to maintain they're well-known Garrett brand name, and simply incorporate new design Technologies in products under the Garrett name and simply disassociate the brand name of White's?
Personally, I think it would kind of Muddy the waters if they were to try and make both separate brands and Market them. I'd be concerned that it could be a negative reflection between one brand and the other. I'm glad that they have acquired the patents and important design and Technical information that can be useful to them, but I think they need to just have the engineering to take advantage of the new acquired material and go forward to bring the industry some newly designed and promotable Garrett Metal Detectors. That's really what they have needed, and I hope in the future we'll see the merge of a blend of Technologies from Garrett.
That's just how I see it, they acquired all that there was left worth acquiring that had value, so let's just appreciate them having the new material but let the White's brand name go ahead and fade into the sunset.
Monte