They were forced to put out a formal announcement because as always someone just couldn't keep quiet.
Then one of the Dealers decided they wanted to post a picture before the factory got a chance to make the announcement - which was not at all authorized. Plus there is a picture of a newsletter floating around listing the features - again, of which it was not authorized. And as you can see from that, there have already been changes since that CONFIDENTIAL Newsletter was leaked - for example the factory has stepped away from the IP68 rating due to varying circumstances so because a dealer decided to put that information out, there are numerous posts stating it's waterproof when it's not.
So, it wasn't the factory giving you a "taste" it was someone who couldn't keep quiet that ultimately forced White's hand to make the announcement.
......But hey what are you going to do, there are always going to be those people out there who just have be first.