Just a thought for you guys looking to get the best deal at a local shop. We all know ARA is awesome but just the same I figured I'd see what I could do locally armed with ARA's prices on a gold ring I just found this morning.
I just headed up to a local silver/gold buyer who runs a coin shop. His prices are very fair for a local shop, paying much more than those cash for gold/silver places. Anyway, I told the guy about ARA and how they only skim 2% of the day's market price for gold. He couldn't believe it and said if they do give that price they must require large quantities. I told him about the forums and how all the metal detecting guys go through ARA because they are the best price around.
So he gave them a call and confirmed what I told him and that it doesn't require a minimum quanity of gold. He got off the phone and said I'll match their price for you, and will match their price for any future gold you bring me for that day's stock market price of gold ARA is paying! He said just don't tell anybody I'm doing that locally. I said no problem, because his normal prices are still very fair for the locals anyway. I told him I'd spread the word though that he's the best local shop for highest prices on gold and silver compared to other local shops, which he is.
So not only did he match ARA's price, but it also saved me the shipping cost. I tried to tell him to pay me less since he's saving me the shipping but he refused and said he's still making money, so he must have a buyer that only takes 1% instead of 2% like ARA maybe? So now I've got a local shop that matches ARA, saves me the shipping cost, and I don't have to wait a week for the check to come in the mail. Happy about that.
If you guys are skitish about using the mail (don't know why you would be though) or just can't wait for a check in a week or so to come, then arm yourself with a few prinouts of the day's market price of gold, the weight of your ring and it's value at it's weight/K, subtracting 2% like ARA. Show your local shop the printout and say you'll take say $10 less than that even because you'd be paying shipping, and see what kind of price they can give you. I doubt most shops will even play ball like that (especially those heavily advertised cash for gold places that you are lucky to get 30% of the value of your gold from), but if you find a small shop with the owner running the store like this guy's maybe you'll have a winner on your hands.
PS- Don't ask me the name of the shop I went to, as I gave the guy my word I wouldn't tell others he's matching all my future gold rings with ARA's prices. His prices are very fair anyway so the locals aren't getting ripped off compared to your typical cash for gold/silver stores.