Okay, Vlad, let's suppose that for the most part the business continues to work the way it already does, the underlying pattern being doing things in big chunks, and the customer cannot order a variant of a particular SKU. It is what it is.
But, there's a separate business unit (for lack of a better term) that's set up to handle special requests on a limited range of products, those products being the ones that the kind of customers who know about searchcoils are most inclined to buy. Maybe 15 models, not our entire product range which is so many models that nobody in the company even knows how many there are. Factory direct only, and a special price structure. So it's a little bit like setting up a small company inside a big company. Once you've got that, it can be more than just searchcoils, it can be different rod lengths, different mix & match accessories, etc. And no presumption that it's going to ship the following day, although if something the customer requested is not in stock we'd contact the customer and ask them if they want to skip it, or to wait for it. Among the things that won't be offered is any kind of a custom tweak or PC board modification or anything that requires the involvement of engineering dept. or the interruption of regular manufacturing. Just a list of the variants we offer and what the price tag is. We're boxing it up for that customer, we're not doing custom manufacturing or providing engineering services.
Something like that might be doable. Whaddaya think?