Ivan said:
website. I just finised browsing the new Whites website......WOW. I still like Tesoro detectors better ,but really..........an update on their website is so so overdue. Tesoro you make great products.........so put your best foot forward..............where is their marketing department???? Any comments?
Whites website may look modern, but when you click on a model there just isn't much info on that my model. Not impressed in that sense. If I go to a manufacturers website I should be able to find all there is to know to about that detector so I can get interested in buying. Good looking site but this is where they failed. I can find more info on one of their models other places on the net. They should be the source of that info. Whoever built their sight seems to be short on common sense.
I have two Tesoro's and love them. A Silver Umax and a Tiger. For their uses they are very effective and hard to beat. In my opinion though, the end is coming for Tesoro. Lack of engineering, marketing (to include their website), and new models will sink their ship sooner or later. It's too bad because I think they have the potential to compete on a larger scale, they choose not to and that is a shame. I don't mind buying dated technology if it works good, and Tesoro's does. It is the simple things they could do, like start making better instruction manuals that don't look like flyers from the 60's. Simple things like that say a lot about the attitude and direction of the company. I mean how hard is to use Microsoft Word and make something decent looking with better instructions that FULLY detail the function of all operations. That would take a little time and not much money. The fact that they don't care to do that or take the time to do it is starting to worry me.
When it comes to the simplicity of beep and dig nobody can match Tesoro, period. First Texas has choosen the high technology road and cheapened their detectors (Fisher) build quality with all kind of fancy screen doo dads to attract the newer generation of metal detectorist. Tesoro's customer base seems to be an older genertion of detectorist and some newer guys with common sense that want simplicity and effectiveness without menus and screens. That makes their market a niche in my opinion and the older generation one by one are ending their detecting careers due to health issues. The market is shrinking. Tesoro needs something new and I mean more than one detector.
If they want to plug the holes in their ship and keep it from sinking- make a new model that nobody has. That would be a silver coin seeker. In most cases the remaining silver is deep or masked by trash. The detector needs the usual excellent target separation and recovery speed of their current models. It needs to reach deep like a Vaq but ignore metal real effectively. It doesn't need a display but it it had one that would be okay. Keep it simple and VERY effective for the intended purpose and have a price tag less than $450.