I think one of the problems is the revenue our government are making from the fines.If the government introduced penalties that were extremely harsh,people would'nt use their phones.While the fines and penalties are as soft as they are,people are willing to take the chance, so the government will always have an easy source of revenue.It's the same with drink driving,as far as i'm concerned if somebody is caught over the limit they should be banned from driving for life.These people are potential killers and they know it, so if they get in their car and willingly perform actions(either using the phone or drink driving) that endanger peoples lives,they should have their rights to drive a vehicle removed.A massive amount of money has been spent over here on advertising campaigns about driving whilst drinking or using a phone so nobody has got any excuse.
If our government introduced extreme penalties for these potential murderers,the problem would be solved over night,so why don't they......it all boils down to money in the end does'nt it.