One way to look at it is this- Are you willing to trade maximum depth for discrimination, or are you willing to trade discrimination for maximum depth. If there are zero targets that a shallower depths at a beach then obviously you'd want max depth, but if there are lots of targets within range of your machine then obviously you'd want to sacrifice depth so you can have discrimination.
Put it this way...The Excal is already deeper than pretty much any other VLF machine out there for the most part, so you are already pushing deeper depths than the competition using another VLF machine, so why the need to race further ahead of them in still further depths? I wouldn't worry about the competition, but rather about the depth versus discrimination thing and decide from there.
And if you feel others are "catching up" to you depth wise on certain beaches, then one only need look at a larger coil, such as the 12x10, S-12, Excelerator 12.5", 14" Excelerator, 15x12, WOT, or 13" Ultimate to push a bit deeper. There is also the 16.5 and 18" Excelerators, but I'd bet perhaps they are well beyond the point of no return in size to still see gains in depths on coin/ring sized targets, but the coverage can't be denied for larger beaches that's for sure.
I found the 15x12 was deeper than my stock 10" coil in the sand but not on land. Had I primarily been a beach hunter only I probably would have kept that coil because coverage was for sure king with that coil to grid out areas faster. Not sure if it was deeper than my 12x10 in the sand though but have my doubts, because my 12x10 is deeper on land than my 15x12 was. I can tell you that even the 12x10 is a nice step up in coverage over the stock 10" coil for gridding out a beach, but I can also tell you that the 15x12 is lighter than the stock 10" Tornado if you remove the coil cover.
Another considering for depth is how stable the coil is and not necessarily what size it is, so that you can run sensitivity higher. I'm finding the 12x10, like the 15x12, runs so smooth over mineralized ground (usually) that I can often run sensitivity much higher and not have chatter or nulling as much as my stock coil, and resulting in better hits on targets at depth. The beach I hunted the other day though sure had my GT and 12x10 on it's knees in terms of how high I could run sensitivity. Had it 9/10s of the way down due to all the black sand streaks from storms and also the always present microscopic iron and mineralization at this beach. But despite that low sensitivity setting, the GT still was popping me some surprisingly deep targets.