There isn't any magic number. Sensitivity has to work "hand in hand" with a proper ground balance. And both will depend on the condition of the soil and the number of targets under the coil at any one time. Here is an exerpt from the article I just posted (above) entitled Understanding the X-TERRA.
Sensitivity determines how strongly the receive circuit of a detector responds to anything under the coil. By anything, I mean the soil as well as any targets. Sensitivity parameters vary with the model of X-TERRA you are using. The 305 range is 1 - 10, the 505 has a range of 1 - 20 and the 705 can be set anywhere from 1-30. The difference being is that the more setting options available, the more "precisely" you can set your detector for your application. Regardless of the model, if I am going to be detecting in a wide open area with relatively few targets, I like to run my Sensitivity up as high as I can, without causing false signals. These false signals are more apparent as the sweep speed is increased or when switching directions with the coil. But running it on the brink of being "too hot" allows me to obtain the maximum depth of detection. However, do not be mislead into thinking that a higher sensitivity always results in more depth. In areas congested with adjacent targets, or areas with high levels of mineralization, running a high Sensitivity can have an adverse effect on the depth of detection. I like to compare the Sensitivity of a detector to the headlights on a car. On nights when the skies are clear and visibility is not obstructed, you are best served with your high beams. They penetrate deep into the night, allowing you to see everything that may cross your path. On the other hand, when you are driving in foggy conditions and your view is obstructed, low beams provide a clearer line of sight. If you were to turn on the high beams in fog, you will find that the light bounces back toward you, making visibility very difficult. Similarly, if you are hunting in an area where there are multiple targets in each sweep, or the mineralization is extreme, having your Sensitivity too high will result in the target signal to "splatter" or bounce back toward the coil. This results in false signals and loss of depth.
HH Randy