Many of you know, Nancy and I own and operate Family Hardware Do it Express, a 10,000 square foot hardware store in Cape Coral, FL.
Effective August 2, 2012 Nancy and I have sold the hardware business to a fellow Do it Best member and Cape Coral business owner. Deerso Retail, LLC now owns Family Hardware. Deerso, the parent company is a huge Internet seller doing about $25 MILLION a year in Internet sales. They sell hardware, housewares, home furnishings, and lots of other stuff not typically available through a hardware store. We are now just landlords.
Deerso found huge value in our consumer / local reputation, out highly trained management and retail staff, our location, and our total operation.
Their purpose is buying Family Hardware was to create a retail outlet for their Internet sales returns / over stocks / buying mistakes, etc. They also can now fill needs from our retail hardware inventory that Deerso might not be able to fill from their Internet fulfillment location. Through the Deerso closeouts, we can offer super deal pricing on many items that Deerso might have had to salvage out at less than 10 cents on the dollar.
Due to Deerso's 100% satisfaction guarantee, they have taken back lots of stuff due to "wrong size / color, wasn't what I expected from the web listing, spouse didn't know I bought it, etc". We have created a Super Deals department to sell all this super discounted stuff.
I have been working pretty much a full time schedule from August 2 until September 2nd. Effective September 2nd, I'll be working from 7:00 AM until 1:00PM on Tues, Wed, Thurs, and on call to sell the bigger ticket metal detectors as needed.
Will be nice to finally be able to go see the grandkids on a weekend / long weekend without worrying about the store.
Effective August 2, 2012 Nancy and I have sold the hardware business to a fellow Do it Best member and Cape Coral business owner. Deerso Retail, LLC now owns Family Hardware. Deerso, the parent company is a huge Internet seller doing about $25 MILLION a year in Internet sales. They sell hardware, housewares, home furnishings, and lots of other stuff not typically available through a hardware store. We are now just landlords.
Deerso found huge value in our consumer / local reputation, out highly trained management and retail staff, our location, and our total operation.
Their purpose is buying Family Hardware was to create a retail outlet for their Internet sales returns / over stocks / buying mistakes, etc. They also can now fill needs from our retail hardware inventory that Deerso might not be able to fill from their Internet fulfillment location. Through the Deerso closeouts, we can offer super deal pricing on many items that Deerso might have had to salvage out at less than 10 cents on the dollar.
Due to Deerso's 100% satisfaction guarantee, they have taken back lots of stuff due to "wrong size / color, wasn't what I expected from the web listing, spouse didn't know I bought it, etc". We have created a Super Deals department to sell all this super discounted stuff.
I have been working pretty much a full time schedule from August 2 until September 2nd. Effective September 2nd, I'll be working from 7:00 AM until 1:00PM on Tues, Wed, Thurs, and on call to sell the bigger ticket metal detectors as needed.
Will be nice to finally be able to go see the grandkids on a weekend / long weekend without worrying about the store.