It's kind of strange. First, the 'camo' thing isn't anything new. Look at TNSS and a lot of other YouTube posters for years now and they are dressed in camo. I am not too excited about the Signature videos he did, and the duck call is a bit lame.
What threw me off was they mounted the 8.5X11 DD 'Raider' coil on the Apex, and the 'Viper' coil on the AT MAX.
There is a market there for camo so they will sell. Personally, I am just fine with my standard Apex units and the 'Ripper' DD coil for daily use. And I have used them enough in varied ground to know they offer more performance than a few Tube Testers care to admit.
Monte