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Need ID on metal tin container

A

Aarong81

New member
I can make out "The Atlas La*el Prot*................"
I assume the 3rd word is LABEL and the 4th is PROTECTS.
And as I am typing this I decided the last word begins with Y, and assume it is YOU. So going back to google I search "The Atlas Label Protects You" and easily figure out what it is.......
Its a tape measure. I guess I don't need an ID now but since I am this far along I'll post it for future ID'ing of similar finds. I would like to know how old this could be if anyone knows.
Website with an example of one in mint condition.
 
Your link provides the patent dates 7-10-1917, and if you serch ..Parisian Novelty Co. Chicago Pat. 7-10-17 you will see other tapes with different ads.
 
I did find a 1919 Wheat cent in the same area. I bet these tape measures were made for quite awhile though. Most patents dates are much earlier than the manufacture date. Thanks for pointing out those dates, Taz!
 
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