I doubt that you are doing anything wrong. In general we all know that soil conditions can be drastically different from state to state. But I think we often overlook how different soil can be even over a very short distance.
Ground balance is one of those things that can drastically change over a very short distance. I believe that when you talk about soil there can be a general statement about soil composition in a given area. When I goto Western Maryland I notice very red soil and in my area I never see that type of soil. From a color standpoint we see brown and sometimes even coal black soil which are two different things when talking about mineralization. I think there can be a general reading from area to area but as far as an exact reading for an area, I don't believe that is possible. I used to auto ground balance a lot and I would always be around the 28 mark, plus or minus. The last few years I've found myself using ground balance tracking more often and when I do a quick check of what my ground balance is, I'm always surprised at how far away from that 28 reading that I may be at times. I've seen 12, 8, 4 and also my standby number of 28.
I have to say that my finds have increased since using ground balance tracking and I really contribute that to ground balance tracking possibly managing ground balance a little more accurately than simply doing one quick auto ground balance when I get to a site and maybe one of two more over a few hours of being there. I don't believe that ground balance tracking is right in every situation or even auto ground balance for that matter but I'd say you are probably not seeing anything out of the ordinary.