[size=small]... Are only so good. Knocking on doors is only a little better. The problem with letters is they offer limited motivation to the owner to contact you back. I mean, what's in it for them?
Think about it. Here's a guy who wants to come on their property, take whatever he finds - which might be valuable, then disappear. Believe me, most folks are not dimwits and are just as accustomed to tossing junk mail as you are!
Yet, if you are persistent with it, a mail campaign can be tweaked to get results and create what we in the sales biz refer to as "pre-qualified leads." The overiding factor here is tp place yourself in their shoes
- You want something from them, with no mention of reward, benefit, etc. in return.
- Keep in mind the one question all prospects ask: "Ok, so what's in it for me?" If you can answer that for them, you have a chance.
Here's what I suggest.
1. Sample letter to adapt as you see fit:
"DATE!
Dear Mr. XXXXXXXX
Allow me introduce myself: My name is (Your Name) and I have lived in (Name of Town) for (Length of Time). I am (Your Age) years old, married with four children and I have a request of you. Normally I would approach you in person, but an introductory letter is better than just knocking on your door and invading your privacy.
I have been engaged in the hobby of metal detecting for (however long) and find it a healthful, enjoyable pastime that allows me to meet many interesting people. The thrill of finding older artifacts from our past is very exciting to me, too.
I have research that indicates your property and the surrounding area goes back many years. I would like to obtain your permission for myself and (a friend, wife, etc.) to detect on your property. I am also a member of the state and local (historical society, museum, what have you) and will donate anything of histrical significance for display in your honor.
I want you to understand that I always respect the property that I search and leave it in the same, or better, condition than I found it in. Normally the targets are no deeper than 4 or 5 inches and I retrieve them so that the ground remains undisturbed.
Also, I would like to offer my services to you. Perhaps you or
someone you know has lost something of value: a ring, some keys, or maybe a tool. I would be more than happy to assist in finding it, just for the thrill of the search!
I have enclosed a post-paid card for your convenience and would
be happy to meet with you, at your convenience, to discuss this further.
Thank you for your time and consideration.
Sincerely,
(Your Name)
(Telephone Number)"
NOTE: This letter doesnt mention coins or treasure or anything of the sort. People get greedy if they think you are after some hidden loot on their property. Remain "hobby/historical casual."
2. Follow up. Be sure you followup with a phone call, especially if you do not get a response in a week or so. Refer to the letter, your "ice breaker," when you call.
When you call, just let them know that you are the one who wrote the letter and would like to answer any questions or concerns they might have. They are probably suspicicous, so your goal is to get them to talk - that is the key. People will tell you things if you shut up long enough to listen.
Always emphasize respect for their time and their property. Be respectful and courteous and you'll have some success.
3. Ensure you use a simple ppd card, with checkboxes, that you print off on your computer - this makes it easy for them to say yes. Have you ever wanted to buy something, and it took forever to get around to it? Dont make this same mistake.
Set it up so that all they have to do is make a check mark or two and drop the card in the nearest mail box. Easy to say yes.
4. Be able to back up your claims. You said you are a member of the local historical group or state society, so join first. It's inexpensive and most folks are impressed by credentials of some sort.
You said you had research to support your interest - have it handily available so they can see it. People like to think that they are the stewards of historical things and that you have come to them as "the source." Simple psychology, and since you are essentially in a beggars status, its about all you have to offer them.
You also said you could accomplish clean target recovery, that you would conduct yourself with respect and courtesy. Do so.
5. Have answers to the obvious questions ahead of time:
- What if you find something really valuable? Who keeps what, etc?
- Will you tear up my property?
- Do you have references?
Good luck[/size]