....is just stop with all the "specials" horse$hit, offer a decent CASH discount on the machines they want to move, and stop pushing the accessory garbage on the customers who can usually do without it. Or better yet, just price the damn things at a respectable level in the first place, give the customer a decent and competitive warranty period, and do away with the marketing gimmicks. All of this over-valued "specials" BS just makes the whole company and their merchandise look like some kind of cheesy carnival-barker prize doled out to a bunch of suckers. Very few serious detector users or buyers are falling for this nonsense anymore. Don't pull a KellyCo at the corporate level, and try to convince me that your $3.50 carry bag made in Taiwan or China has a "value" of $89.95 or whatever. Just offer me good honest value and cut out the gimmicks crap and you will be much more likely to get my business and loyalty to your product. But play me for a sucker, and I'll take a walk every time.
JMO
Ralph