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Bounty Hunter's new detectors

abcoin

Active member
I just stopped by the Bounty Hunter Website for the first time in a while, and noticed that they've added a whole bunch of new detectors. Some are actually new models, but I also noticed a lot of duplication. For example, one of the "new" models is the "Snooper 3". Correct me if I'm wrong, but it seems to bear a strong resemblance to the lone star (with the exception of some color changes and the name). It's the same deal with the "Fortune Hunter". I know BH re brands and changes the names of some detectors to market them to various stores, but this seems ridiculous. Why don't they just decide on one name for each model? Just an observation.
 
It is a marketing tool that all manufacturers use (not just metal detector companies) When sales get stagnant or begin to decline a little bit, they will give their product a face lift and a different name and put them back on the market. This is known as re-branding.
 
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